Savvy realtors know that a great way to connect with their community and potential buyers is through Facebook. The key word there is connect. Since buying home is a very personal (and very major) milestone, it’s important to be a trusted source. By providing valuable, consistent information, you’ll benefit from the power of social media to build on these important connections…ultimately becoming their trusted go-to when the time comes they’re ready to buy (or sell). Let’s look at some simple tricks, like simply adjusting your settings, to help you increase sales with Facebook today.
Increase Sales with Facebook in 5 Quick Steps
1. Build a Relationship
The Oxford dictionary defines relationship as: the way two or more people or things are connected — or the state of being connected. The key word here = connected.
Facebook makes it much easier to make a fast, genuine connection with people you meet online. Engage and build your community through conversations and become the resource that solves your fans’ problems (without a hidden agenda). Remember to use their first names when you respond to comments (which should be done quickly and professionally) to build a strong online presence.
2. Offer Helpful Content
You have the unique opportunity to stay top-of-mind on a daily basis and it all starts with content. Your audience is there to engage with things of interest, so post helpful content and tips to fulfill their needs on a consistent basis. Being too salesy all the time will not do the trick.
Are you an expert for first time home buyers? Got some house hunting tips? Do you have the inside scoop on buying an investment property? Share it!
Inspire, inform and educate with professional content that gives you the credibility that people will look towards for more information. Because when you establish trust, post killer content and strategically perfect your delivery you’ll ultimately make some magic happen!
3. Highlight the Community
People are so visual; why not take advantage of that! Use your cover image to highlight featured homes for sale. Change it out weekly and be sure to edit the image to include a description with a link for more information. Another tactic for capturing the attention of prospective buyers (and more importantly being noticed as a community resource and well-rounded agent) is to be aware of the community’s happenings and tuned-in to local news: things your audience is interested in.
4. Don’t Be So Obvious All the Time
Stray away from being the same. Instead of only posting what you’re selling, show some passion, creativity, humor and create 2-way conversations. A Facebook business page isn’t effective unless it gives a reason for visitors to return again in the future.
To increase sales on Facebook, you need to include eye-catching images and shareable videos; showcase photos of homes or local attractions, share visuals of market trends, feature community news, etc. If the visuals are not appealing, the house being sold won’t be either; the more information and specific details a realtor can provide a prospective buyer, the better. The key is keeping an active account and posting regularly.
5. Make it Easy
Make it easy for your audience to get the information they’re looking for and contact you as quickly as possible. When people are on Facebook, they want to stay on Facebook. For example, when you’re sharing a post about a property for sale, include the URL in the description so users can easily access. You can also add a featured listing tab, MLS search tab and an e-mail sign-up tab to your Facebook page.
Connect with Post Café
Use these tips to position yourself as a valuable resource for prospective clients and make a connection. So, when the time is right for them to buy or sell…they’ll look to you.
Post Café provides the valuable content you need to make that connection with your audience on Facebook. Sign up today to start building your social status.
