Do you wear ALL the hats in your business? Running a successful small business is hard work and often requires juggling priorities including: sales, hiring, marketing efforts and figuring out how to find the time to manage social media in between.
You may think that to manage social media for your small business, you have to put in a lot of time and energy. We’re not going to lie to you; managing social media does take time, but with the right strategy in place, you can make a massive splash online in just 15 minutes a day.
Manage Social Media Quickly: Find out What Works and Stick With It
Is social media sucking up your time? We’ll show you how to avoid the time-suck vortex.
The best way to get started is by identifying ideas that work and then using the heck out of them. Yup, it really is that simple. But, you’re probably wondering…how do you find out what works?
Here are some simple tips to help you dominate your digital marketing efforts that won’t send you into the social media vortex time-suck.
5 Minutes: Use What You Have
Share what you already know. Once you craft original content, remix it, mash it up, transform it into a brand new post. What we’re really telling you is to steal…from yourself.
Look at your existing website for content that already positions you as the expert. Old blog posts and website pages are really all you need. Maybe you don’t consider yourself a strong writer. Look through emails where you’ve answered questions for customers. Most likely, others will have the same question.
Pull these questions and answers and turn them into tips and how-to’s, compile quotes from clients and turn them into visual testimonial posts. Put all this into a “dump file” that you can turn into social media updates going forward.
Just think about it: If you sat down for 20 minutes one day to create 4 tips and scheduled one a week, you’d be set for the month!
5 Minutes: Curate Content Like a Boss
Sharing other page’s content is just as important to your followers, as offering a taste of your own personal thoughts. The key is to align yourself with trusted resources to build credibility. With so many Facebook pages out there, it can be overwhelming to pick the right ones. Take these tips into consideration:
- Is there an industry leader that you admire? Like their company on Facebook and follow their page to stay on top of their activity.
- Whatever they share, share the best of it and add a quick comment to personalize your posts. To do it “like a boss,” the content needs to be both meaningful and speak to the problems of your target audience.
- Tag the post with the name of the person or brand whose content you shared. Citing sources not only shows demonstrates a level of professionalism, but it also places you on the radar of go-to contacts in your field.
Every day, sit down for 5 minutes to sift through top industry leaders. Share relevant and useful information a few times a week from a variety of resources.
3 Minutes: Time to Get “Real”
Go ahead, take that selfie. Giving your audience the inside edge makes them feel special.
Want to know one of the most powerful ways to personalize your brand? Get “real.” Turn on Facebook’s Live video streaming for product releases, announcements, as well as conferences and seminars that you attend. Tell the story as it unfolds.
Don’t let live video intimidate you from taking steps toward sweet social posts at the right moment. If you’re not ready for live video, snap behind-the-scenes pictures, quote customers or event speakers, and share links from your followers to carry on a true conversation. You need to be willing to get a little personal to successfully manage social media.
2 Minutes: Create Something New
It can be tough to generate creative ideas and images on demand. Too much time can be wasted staring at an empty screen trying to write something useful when you have other important to-do’s to tackle. So, you’re probably wondering: how is this tip only 2 minutes?!
Good question. If you choose to tackle this step on your own, be prepared to spend hours. But if you choose to outsource your blog content to a professional writing service (like Post Café), you’ll have the time to focus on other priorities, get more done and position yourself as an expert in your field.
Learn How to Manage Social Media with Post Café
Nailing your brand online should be fun…and painless. Now that you know the truth, set aside 15 minutes each day to post your social media content and position your brand as a trusted resource in your industry.
Let the experts at Post Café help you get started with all the content you need to get noticed online; call us at 732-218-9377 to learn more.
