As technology and social media networks, like Facebook, continue to evolve, so does the demographic of users- your audience. Some estimate that globally, 66% of adults log on to Facebook every day. Considering that our populations has a hefty 7+ billion people globally, this is an enormous opportunity you can’t afford to miss. The dynamic of consumer behaviors is driving new social technologies and the dynamic of new technologies is driving consumer behaviors. It’s constantly evolving. Below are just a few of the social media content trends you might see in 2017.
Seven 2017 Social Media Content Trends
- Despite Facebook’s reputation for being a network for the older gen, 82% of those aged 18-29 are active on Facebook in the US. Millennials are still on Facebook, they’re just using it differently than their older counterparts. For example, rather than sharing personal stories and updates, they’re sharing third-party content…like the content that could be coming from your page.
- However, some studies have found that people are leaving Facebook altogether to escape the constant stream of irrelevant marketing messages found in their feeds. What does this mean for you? Focus on telling stories worth sharing and curate content that your audience will find useful and relevant without disrupting their experience online.
- On Instagram, ads will be on the rise in 2017. Now that brands are able to reach a smaller, more targeted audience, this will likely increase the success of marketing campaigns.
- According to a 2016 eMarketer report, there are significant growth expectations for video content ad spending over the next four years, increasing 184% from $9.9 billion in 2016 up to $28.08 billion by 2020. This makes video the fastest growing ad category, surpassing social media by 20%. To supplement your social media content, it’s wise to get on the video bandwagon to keep viewers around and interested in your page.
- Have you tried Facebook Live yet? This streaming video feature allows people, public figures and Pages (that’s you, local business owner) to share live videos with followers on Facebook. You can expect live video streaming to dominate brand marketing strategies going forward. Start getting used to it with behind the scenes video, “how to’s,” live Q&A sessions, etc.
- 2 billion consumers worldwide will own a smartphone in 2016; mobile traffic now exceeds desktop traffic (no surprise there). Make sure your site is mobile friendly or customers (and Google) may start ignoring you.
- The future for social media is bigger and brighter than before. In 2017, automation features and platforms become more efficient at helping brands grow and deliver social media content to the right customers at the right time. Are you taking full advantage of the tools available?
If social media content isn’t in your comfort zone, find someone who is (ahem… like Post Café) then lean on them to be your social champion.
Every Brand Should Experience (Simple) Social Media Content Success
Post Café is easy to use. We write strategically written, on-trend content for you and post right on Facebook. Ready to take your business to the next level with strong social media content?
Let the experts at Post Café help you get started with all the content you need to get noticed; call us at 732-218-9377 to learn more!
