How Much Is A Facebook "Like" Really Worth? Why Your Business Seriously Needs to Be On FacebookWith the number of users on social media growing by the minute, Facebook continues to be the place to be. 80% of marketers are using the platform to reach customers who are using the site every single day to stay connected with friends, family and the brands they love. But, you may be wondering, how much is a Facebook “Like” really worth? Need some convincing?

These must-see stats clearly show why all small businesses should be on social media sites like Facebook, Twitter and Instagram. Feel free to share it with your sales team, in your next presentation with the partners or just as your own personal reference.

Facebook “Like” Stats that Will Blow Your Mind

  • There are about 3 billion people around the world who have Internet, which is about 45 percent of the population.
  • Smartphone ownership in 2016 is set to reach 2.65 billion people worldwide, according to statistics portal Statista.
  • Approximately 2.1 billion people have social media accounts, and approximately 1.7 billion people have active social media accounts. They’re not just online, they’re engaged!
  • The majority of your customers are on Facebook. In fact, Facebook’s active users recently hit a record 1.65 billion.
  • The average person spends 50 minutes each day on Facebook, Instagram and Messenger platforms. Fifty minutes. We’re talking more than 1/16th of the average user’s waking time is being spent on Facebook.
  • A recent study finds that more people read Facebook more than the Bible. Maybe we should all stop a moment and say a little prayer.
  • When they’re on the site, they submit 4.5 billion “likes” per day. That’s a lot of Facebook “likes!”
  • Facebook is popular among millennials, and 82 percent of people age 18 to 24 who use the internet are on the site.
  • But Grandma’s on it too! According to data released in 2015 from the Pew Research Center, more than half of adults over 65 years old who use the Internet are now on Facebook (up from 45% in 2013).
  • More than 1 in 4 Americans use Facebook while they’re sitting on the toilet. Admit it, you do it, too!
  • 1 in 10 users admit to checking Facebook if they wake up in the middle of the night. We wonder if they’re sleepwalking?
  • Five new profiles are created every second. Your potential audience on Facebook is literally growing by the millisecond.
  • Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. That’s a lot of engaged and active users, but also an enormous amount of information competing for their attention, so quality and strategy matter big time.

How will your posts stand out?

Get Facebook Likes with Post Café

Basically, if you’re not using the platform, you’re handing your competitors a bright, shiny golden ticket (called your customers). Don’t have time to generate the professional content needed to post on Facebook? Let the experts at Post Café help you start your social media journey; call us at 732-218-9377 to learn more!