spend leftover Facebook budgetConsider this scenario…It’s almost the end of the month, and you find yourself with a portion of your brand’s Facebook marketing budget left over. How would you spend it?

Wait! Before you jump to commit that leftover budget to advertising on Facebook, consider investing it instead in content creation.

While you might get a quick lift (pun intended) from another boosted Facebook post, spending some of your marketing budget on well-written, interesting content that people actually want to see and engage with may just offer the better long-term bang for your leftover marketing buck.

Here are our top three reasons to invest your leftover Facebook budget on content creation:

1.) Because your audience demands it.

With 80 million Facebook Business Pages active as of May 2018, it’s safe to say your message needs to cut through quite a bit of noise if it’s going to capture your target audience’s attention. Creating and sharing original content that genuinely resonates with your audience is one of the best ways to stand out in the increasingly crowded Facebook landscape.

2.) Because good content encourages engagement.

Powerful pieces that get your readers talking or thinking or feeling is most likely the kind of content that will compel them to engage. And the way the Facebook algorithm works, the more engagement, in the form of likes, comments, questions and shares, that a post receives, the more people that post will eventually reach. Getting your audience to engage means they are, in essence, helping to expand your content’s reach for you, organically (read: for free).

3.) Because a solid content marketing strategy lays the foundation for a purchase…sometime down the road.

The days of brands seeing success from posting overtly promotional and self-serving content are long gone. Your audience is too smart for that. But consistently publishing solid content that informs, entertains or otherwise interests them without looking for anything in return builds trust and loyalty within your audience. When it comes time for them to make a purchase or a decision sometime in the future, they will look to you, a brand with which they’ve developed a connection.

Writing good content can be difficult and time-consuming. Recent research estimates that the average blog post take more than three hours to complete. Most busy professionals simply lack the time it takes to produce their own quality content, and to produce it consistently. Post Café can help. We offer an affordable solution to brands looking to build and maintain a consistent content strategy by writing the informative, quality content their audience wants to see—and posting it directly to their social pages for them. Give us a call to find out how to put Post Café to work for you.