social media posting on holidays

Social Media Posting on Holidays: 5 Tips and Tricks

Is your company ready to tackle the holidays? While some see holiday posts as “fluff,” the truth is, social media posting on holidays can be some of the most engaging and valuable content a business produces.

Holidays are a perfect time to connect with your audience…as long as you keep your audience in mind when you post. Sure, holidays are ideal for offering hot deals, but they’re so much more than that. Holiday postings foster a sense of community and provide an opportunity to boost engagement and interaction.

But, whether you’re tied up in December’s mad rush of Chanukah, Christmas, New Years and, of course, National Candy Cane Day or you’re feeling vacation fever over the summer months, holidays can be tricky. Here are five tips and tricks to ensure you’re getting everything done on time and presenting the right image for your brand, no matter what holiday is around the corner.  

1. Plan Your Attack

With so many tasks, especially over the holidays, posting on social can get pushed to the back burner. Set yourself up for success by planning out a strategy and a schedule for your goals. Determine the how, when and where you’ll be posting each campaign on social media.

What’s your big idea? What do you need to achieve?

  • Brand awareness?
  • More sales?
  • Promotion of holiday offers?
  • Increased engagement?

The more refined your focus is, the more likely you’ll be able to reach your goals.

2. Get Festive on Your Social Media Profile

Get in the holiday spirit by decorating your brand’s social media accounts! Whether you’re on Facebook, Twitter or Instagram, you can change up your imagery to something that reflects the holiday season. Give your logo a twist by tossing a santa hat on your profile picture in December. Create a new seasonal cover photo that gives an inviting and festive vibe to your account. Add powerful calls to action to your profile, highlighting any promotions.

You can also update your bio section or update links to drive your audience to specific holiday promotions.

3. Find Out What’s Trending?

With popular holidays, it’s easy to jump on the trending bandwagon and tailor messaging accordingly. Just make sure it makes sense for your business. Your social media messages should always be relevant, timely and blend in organically with the rest of the buzz.

That is, it should be delivered on the right channel, at the right time, to the right people. We’ve all heard about brands who let one slip through the cracks and post a “Happy Holidays” message in June. Don’t be that guy.

And hey, don’t forget to have fun with the smaller, just as important (and trending) holidays that fall in between the national holidays. You know, holidays like #NationalPizzaDay in February and World Emoji Day #WorldEmojiDay in July. Because, who doesn’t like a good slice of pizza and emojis… or both! 🍕

4. Reuse and Refine

Every year, your process should become smoother and less stressful. Keep a close eye on your social media posting metrics so you can optimize your strategy for next year (or even the next holiday). If you notice some posts aren’t getting the traction you’d hoped for, it’s time to look for a new approach.

5. Slay the Holidays (Stress-Free) with Automatic Social Media Posting

One of our top tips is to schedule your posts ahead of time. It’s the holidays, afterall. You need a day off. Remember, you don’t have to wait until the actual holidays to make your posts; you can schedule as many social media campaigns as you can in advance to save time and drive better results.

At Post Café, we help businesses, like you, maintain an active and effective social media presence with relevant and engaging content, so you can have the freedom to focus on your business (and take a day off for once!). Plus, one of the best things about Post Café is that you don’t need to pull yourself away from family during Christmas to post your holiday message. Instead, you can use the power of our automation system to compose your customized post in advance.

This way you’re sure all your fans will be able to see your posts in between their own special holiday moments… you know, when they’re all checking their phones in the bathroom, hiding from their in-laws. (Come on, you know it’s true.)

Call us at 732-218-9377 to learn more about how Post Café can help you save time posting on social media during the holidays.