Would you rather be watching this blog post than reading it?
Video marketing is rapidly becoming one of the best ways for marketers to connect with their audience on social media, and it’s not hard to see why. People turn to social media to be entertained, educated and informed. Serve your message up in a format that makes it easy for your audience to engage with it, and they are much more likely to stick around to connect with it.
As a realtor, video marketing offers you the opportunity to gain exposure not just for your listings but for your personal brand. And lucky for you, making video a part of your social media strategy has never been easier. Here are five ways realtors can leverage the power of video in their social media marketing efforts.
How to make video marketing a part of your social media strategy.
1. The listing video.
Creating and posting a video of one of your listings is a perfect starting point for your foray into video marketing. Real estate is a highly visual market, and if a photo of a stunning master bath is good, a 360 degree video is better. Get comfortable behind the camera (or smartphone) and remember that your objective is to engage as much as to inform. Toss the script in favor of an unrehearsed walk-through of a new property narrated by you.
Remember to cater your video content to the platform you plan to post it on, and don’t be afraid to get creative. Use Facebook Live to invite your audience to virtually attend an open house. They’ll have the opportunity to ask questions in real time, and also to replay the tour again later. Or create an Instagram Story with quick clips and snapshots taken over the course of the day.
2. The get-to-know-you video.
As a realtor, you face stiff competition for your audience’s attention. Building and maintaining your personal brand is an important way to stand out and help you develop loyal client relationships. Allow video to help you connect with your audience. Give them a peek at the man or woman behind the curtain.
Maybe it’s a casual video where you introduce yourself. Give a quick bio and share your credentials to be pinned to the top of your Facebook page. Or maybe it’s a 15-second clip of you playing with your dog at the local park. Either way, the idea is to leverage the power of video to help you connect with your audience.
3. The local expert video.
Most realtors specialize in a particular neighborhood, and hope to become the go-to resource for that part of town. Sharing video content on social media can help you show off your area’s finer points while also positioning yourself as a local expert. Narrate an informal video tour of your favorite stretch of downtown, create an Instagram Story from the local farmers’ market or record and post a clip from a town-wide fundraiser. Each helps to solidify your status as a real estate expert in the area.
4. The don’t-take-my-word-for-it video.
There’s telling your audience how great you are, and then there’s allowing a satisfied client to do it for you. Almost 50% of realtors expect that new clients will come from referrals, so the testimonial video is an invaluable tool to help realtors grow their business. Don’t be afraid to ask your happy new homeowners if they would be willing to speak on your behalf on social media. If they agree, just like in your own videos, authenticity is key. No need for scripts or rehearsals—a happy customer is able to speak and connect from the heart.
5. The guru video.
Potential clients often select a real estate agent for the expertise they bring to the table. The informational video allows you to show the social media universe that you are a guru of all things real estate. Peppering traditional blog posts with engaging videos that offer insight into the buying or selling process—from how to stage a home to how to navigate the mortgage process—gives you the ability to entertain and inform your audience beyond the written word.
Make Video A Part of Your Overall Social Media Marketing Plan
Posting valuable content is the key to success with social media marketing. Video can be a creative and engaging part of a realtor’s overall content marketing strategy. Post Café helps realtors leverage social media to grow their brand and stay top-of-mind with their audience. Call us at 732-218-9377 to discover what Post Café can do for your business.
