A Facebook business page is like a breathing, living organism that constantly requires upkeep and maintenance. Like your body, you need to nourish your page with time and energy; it’s a necessity in order to grow, thrive and embody your brand completely.

Facebook remains a daily destination for consumers, businesses and brands; in fact, 71 percent of adults who are online use Facebook — and that’s exactly the reason why you don’t just need any old Facebook business page, it needs to active, engaging and amazing. If you’re part of the 41 percent of small businesses in the U.S. that already use Facebook, ask yourself, if yours has all the pieces necessary to help with your overall marketing strategy.

What makes a successful Facebook business page? Take a look at this infographic to find out!

Facebook Business Page [INFOGRAPHIC]

Optimize and Strengthen the “About” Section [the muscles]

The first thing that consumers usually look for on your page will be the “About” section. Fill it out completely, give it some muscle with a tagline, hyperlink to your website and optimize it with descriptive keywords that your customers will use in search queries.

Structure Clear Goals [the bones]

If created strategically, Facebook can help you reach your inbound marketing goals such as growing your business, connecting with customers, nurturing those relationships and as a bonus, strengthening your ROI.

Create Professional Profile and Cover Photos [the personality]

Everyone sees your profile picture; use recognizable high quality, eye-popping graphics such as your logo or a professional headshot if you’re the face of your company.

The cover photo is just as important; it’s five times bigger than your profile picture, so choose wisely. Choose an image that matches your brand’s voice and captivates your audience.

Entice a Call-to-Action [inviting]

You can drive more traffic from your Facebook business page to your website by the click of one little button. Facebook offers seven different call-to-action buttons that allows you to link to any URL. So, reach out your hand and invite your audience on a journey.

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Post Often and Post from The Heart [the heart]

Considering 70% of Facebook users check their newsfeeds at least once a day, they want to see fresh content. Provide your audience with a variety of posts including videos, images, humorous sentiments as well as inspiring, authentic content…that comes from the heart. When something on Facebook moves your audience, they’re likely to share it. Put some emotion and passion behind it.

Educate Consumers [the brain]

Provide relevant, educational material that’s useful for your audience. Give them stimulating industry related information. Be mindful of the 80/20 rule. 80% of your content should provide valuable insight for your audience such as answering common questions, highlighting the community and sharing posts from other sources. 20% can be promotional post about your brand.

Don’t Be Afraid to Step Out of Your Comfort Zone [the guts]

Do your research and examine which of your posts have received the most response. What made them so successful? Replicate and amplify that to make it even bigger and better.

Want to go viral? What you need is a more unique and original approach to what you are doing…don’t be afraid to get creative. You have to have the guts to take some chances.

Does Your Page Embody Your Brand?

A successful Facebook Business Page can be an effective marketing platform for finding and engaging with customers, if you have all the necessary parts in order. Allow your page to completely embody your business’ style and your audience will respond favorably (with a “like”).

Post Cafe brews up the content you need to make your Facebook Business page pop! Connect with us today!